Marking the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership is underway. Pokémon's creators alongside the Natural History Museum will launch a temporary store stocked with special items. Enthusiasts will find products like stationery, plushes, and artwork all inspired by the museum's aesthetic. The big draw, though, is a specially made Pikachu card, offered as a gift with purchase for the pop-up. The store is scheduled both the physical location to its web counterpart between late January and mid-April.
Pokécology: An Illustrated Guide to Pokémon Ecology represents a much-awaited tome filled with beautiful illustrations that show creatures in their wild environments. The concept like the kind of research a Pokémon Professor might publish once adventurers submit their data, alternatively a naturalist's journal could have sketched if the famous islands were populated by Pidgeys instead of birds. Part of the charm lies in the book's scholarly treatment, presenting Pokémon as a legitimate scientific study. Author Yoshinari Yonehara together with artist Chihiro Kinoshita both hold PhDs in animal behavior and ecology.
The company regularly for The Pokémon Company to release promos for big events or crossover partnerships. A lot of these promotional cards typically highlight the iconic mouse Pokémon who serves as the franchise mascot. The factor setting this new promotion apart however, is the unusually large dimensions. While precise specs have not been immediately shared, its distribution is guaranteed to be highly restricted, with customers able to get just one card with each transaction.
According to an official statement, some of the pop-up items may also be available outside the institution itself. But, broader availability is slated for select retailers in the UK. Importantly, fans will not be able to purchase the card through the official web shop. Although reseller interest is inevitable, the setup suggests they're going to have a difficult time hoarding mass quantities this time around. For those feeling left out, there is an alternative like fossil-themed display coming to the Windy City later this year.
"All profits of sales from the Museum shop and its web shop, which covers Pokémon products, support the Natural History Museum’s charitable mission. That encompasses the efforts of hundreds of researchers who are conducting studies and finding solutions to the planetary emergency," the statement says.
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